How Neuroscience Can Empower (and Inspire) Marketing
Researchers have unmasked a fresh new perspective on narcissistic personality disorder that may improve treatment and help stem the tide of narcissistic injury and abuse.
If you think bonuses, discounts or prizes are great ways to influence action, think again. Smaller rewards not only cost less, but they can be much better at changing minds.Are marketers trying to connect you to the right product? Or are they simply exploiting your psychology to sell their product? Watching food ads may do more than influence the brands that you choose. They may also be increasing how much you're eating.Recent research explores how non-conscious activity precedes personal choice.The key to influence behavior change in others is deceptively easy, if you first become the change you seek in them.
From arousing our attention to compelling us to click, our feelings make the World Wide Web go ‘round.December 28, 2018 A fascinating study shows that our feelings and perceptions of day-to-day experiences our amplified when we share them with others.We're all wired for negativity for good reason: It helped us survive. But today, these tendencies backfire. So forgive yourself, move on, and feel joy for a change.
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Melinda Karth M.S., M.A.Melinda Karth is a Ph.D. candidate in neuroscience at Purdue where she researches eating disorders. She also holds bachelor’s and master’s degrees in both media and psychology.
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Rumination Syndrome: A Lesser-Known Eating DisorderRumination syndrome is an eating disorder of unconscious food regurgitation with an unknown cause.
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