Coronavirus closures choked off revenues at zoos during a peak period for visitors. But animal care must continue, and zoo keepers are seeking loans and donations.
American zoos and aquariums, closed to the public indefinitely by the novel coronavirus, have joined small businesses in seeking loans under the new federal Paycheck Protection Program.
As the going gets tough, zoos also are getting cute by deploying their best marketing tools—social-media appeals featuring animal videos—to encourage donations.
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