Solar firms are seeing growth in fire-stricken California as power outages are expected to increase demand for panels and battery storage systems
- Solar companies expect a run of California wildfires that triggered power outages across vast swathes of the state will fuel demand for panels and battery storage systems from homeowners seeking to avoid blackouts, company executives said.
“Demand is quite high for solar right now,” SunPower Corp Chief Executive Tom Werner said in an interview. “The first step toward taking control of your energy is to generate solar energy and then the next step is to get a battery.” Tesla Inc CEO Elon Musk announced a $1,000 discount earlier this week via Twitter, while Sunrun Inc spokesman Shane Levy said the San Francisco-based installer has been offering a similar promotion for the last month. Levy added that traffic to its website hit record levels this month.
Batteries are crucial in combating power outages, several of the companies said, because most home solar systems in California are linked to the grid and are designed to shut down during blackouts to protect utility workers repairing lines. Petersen-Dean expects to sell 750 batteries in October, compared with the monthly tally of about 150 earlier this year, Petersen said.
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