The nine justices heard about an hour of arguments in a case involving Los Angeles-based clothing designer Erik Brunetti's streetwear brand 'FUCT,' which sounds like a profanity but is spelled differently. The F-word word in question, which Justice Department lawyer Malcolm Stewart called
1 / 4Erik Brunetti, Los Angeles artist and streetwear designer of the clothing brand FUCT, sits for a portrait in Los AngelesErik Brunetti, Los Angeles artist and streetwear designer of the clothing brand FUCT, sits for a portrait in Los Angeles, California, U.S., April 7, 2019. REUTERS/Patrick T. FallonBy Lawrence HurleyU.S.
Some justices signaled reservations about striking down the provision in U.S. trademark law, which has been on the books for more than a century. Following that ruling, the U.S. Patent and Trademark Office has received trademark applications for"the single-most offensive racial slur" - likely meaning a racist word referring to black people - but has not acted on them while it awaits a ruling in this case, Stewart said.
Brunetti challenged the law on free speech grounds. Having a federally registered trademark would make it easier for him to protect his brand against counterfeiters.
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