An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from U.S. lawmakers and health experts over its potentially dangerous levels of caffeine.
An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine.
"One of the summer's hottest status symbols for kids is not an outfit, or a toy--it's a beverage," said Schumer, a Democrat from New York. "But buyer and parents beware because it's a serious health concern for the kids it so feverishly targets."Backed by two of YouTube's best known stars, Prime was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets.
That high content prompted bans from some schools in the United Kingdom and Australia where some pediatricians warned of possible health impacts on young children such as heart problems, anxiety, and digestive issues.
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