The longtime president of TPS has decamped for Los Angeles, where she's heading a female-led, full-service content studio with plans for a broad slate.
“One thing that I’ve always said is, ‘Why do big studios get to have lot of fun?’ — and by ‘fun’ I mean majority ownership of these assets,” says Sneed, who wants to see that money trickle down not to just partners and creators but budgets. “I have dedicated my career mostly to Black and brown content. And I’d say that about 99 percent of the time it’s been on extremely small budgets. We make a lot of success out of very little.
Sneed quietly left TPS at the end of the 2021 and has since been raising capital and deepening creator relationships. The newly-minted founder and CEO takes with her longtime colleague Tsedy Gebeyehu, who’ll serve as president of the Los Angeles-based company. Specific around the forthcoming projects in development will follow in the coming weeks and months, but Sneed is primarily interested in the scripted space at the moment — with a focus on limited series and features.
“We’re definitely not making content that’s just for women, but it’s important to me that people know this is a women-led studio” says Sneed. “We believe that to truly execute what we want, prioritizing diverse content in a premium way, there has to be that diversity at the top. But we’re working with all kinds of people and all kinds of content across the board.”
Originally working alongside Perry shortly after his studio’s inception, from 2009 to 2016, Sneed briefly left for a run as director of physical production for BET Networks. There, she oversaw and executed a sprawling slate including the flagship BET Awards and the critically acclaimed late night talk show.
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