Two Wrongs Don’t Make A Right: Adventures In Multiplying Hype
In the quest for funding, entrepreneurs and hype artists often devolve into buzzwords, hoping that some magic combination of syllables will unlock the dragon’s treasure. Sometimes it even works. When it does, it just sucks money out of investors’ or governmental pockets, throws it into a whirling maw of incompetent or misguided engineers, and delivers nothing of any interest or value.
Putting them together does not make either one a good bet. It multiplies the inanity. It’s intersectional foolishness. It’s not like peanut butter and jam on toast, but more like Vegemite and potting soil on toast. Both Vegemite and potting soil are inedible, and putting them together doesn’t make the combination nutritious or tasty.
Amusingly, it appears that the Spanish government is giving lots of money to firms which aren’t Spanish any more, although one of the minor partners, Sapa Placencia, is a Spanish firm that makes engines for eight-wheeled military vehicles. Yup, there’s a synergistic technology partner for a hypersonic hydrogen commercial passenger aircraft.
But it still shows up. Many people haven’t received the memo that blockchain is stale on the hype cycle, and that outside of financial technology plays where it often gets blended with Web 3.0 and the metaverse in an eyeball-rattling buzzword bingo trifecta, adding it to a technology pitch is a good way not to get taken seriously by people, but often a good way to once again get credulous investors to fork over money, which is pocketed by people involved while delivering nothing.
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