Dog bed for humans, the Plufl, goes viral on TikTok and lands deal on Shark Tank.
Entrepreneurs Noah Silverman and Yuki Kinoshita may have found a new way to help you feel more connected to your pets, and their invention is already going viral on TikTok.
The idea for their product originated when co-founder Noah Silverman frequently saw a Great Dane napping in the corner of the coffee shop he worked at. "I would always get so jealous of how cozy and relaxed it looked while I was working," Silverman said. Wanting that comfort is what sparked the idea to change the way we nap. They began developing the idea and testing it out with friends while learning about product design and marketing along the way.
Silverman and Kinoshita began gaining traction online with viral TikTok videos and Instagram Reels that reached over 50 million views. Their viral success led to an appearance on Shark Tank in October 2022, where the duo secured an impressive $200,00 deal from Sharks Mark Cuban and Lori Greiner.
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