Two friends from their college days have partnered in an artisanal candy venture in South Jersey that seems to have caught a wave among younger consumers.
distributed by the“I saw freeze-dried candy last year, and it never really struck my fancy. But this year I started hearing more of a buzz,” Casani owner
“Customers were telling me they had kids coming in their stores for freeze-dried candy, and I asked Tom to bring some in to see we could do with it,” Lees said.Somewhat similar to cotton candy, and conceptually related to the freeze-driedA Google search yields hundreds of posts — most made during or since the pandemic — by Amazon.
“I thought our candy was going to do well, but not this well,” she said. “I didn’t think it would blow up this big this fast.”right on trend. According to the National Confectioners Association, non-chocolate candy is increasing in popularity, with sales up nearly 14% since 2021. Chocolate and other candy sales in the U.S. reached $42.6 billion in 2022. Most customers find new candy on social media.
“The candy is heated in a vacuum, in the oven, which draws out the moisture and makes the candy pop,” he said. “The candy isn’t frozen as part of the process. But everyone knows this type of candy as freeze-dried.”
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