Two Ottawa councillors have asked city staff to remove a graphic online advertisement designed to discourage jaywalking among pedestrians. The ...
Screen capture of controversial City of Ottawa ad on jaywalking
The ad quickly created a storm of controversy Saturday on the social media site X , where Ottawa residents such as architect Toon Dreessen decried it as “victim blaming.” He called the ad “shocking.” Menard said the ad was offensive on multiple” levels. “It blames the victims of road violence for their injuries or death, when, in fact, the city bears the greatest responsibility as residents do not design the potentially dangerous streets they are forced to navigate, walk along and cross,” he said.
“We acknowledge the graphic nature of the visuals,” Gonthier said in his email, obtained by this newspaper. “This approach has been done in other jurisdictions around the world and is in line with a safe systems approach to road safety, whereby all users of the roadway have a shared responsibility for their safety.
Gonthier said the ad campaign was meant to change individual behaviours, and, to that end, it sought to put a human face on the issue rather than to rely on statistics.
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