For non-profits and brands incorporating social messages into ad campaigns, Twitter's policies could threaten their ability to connect with specific segments:
For context, while Twitter will no longer allow paid promotion on certain types of political ads — like those submitted by politicians — it will still allow paid promotion for certain issue advertisements, although with limited targeting options. Political candidates can still post ad-like content on the platform, they just can't pay to place it in front of more people than it would find organically.
For Twitter, reducing the reach of political and issue advertisements serves to distance them from accusations that they profit from controversial political posts and exchanges. But whether removing promotional options for political figures actually impacts user experience on the platform is less certain.
To clarify which ads will classify as political and how exactly they will be treated, the social platform rolled out two new policies: the promotion of any advertisement that references a party, political figure, legislation, or judicial outcome. Further, no ads — regardless of content — can be submitted for promotion by candidates, parties, government officials, or political action committees .
For non-profits and brands incorporating social messages into their ad campaigns, the policies create new uncertainties and could threaten their ability to connect with specific segments.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Opinion | Speech and Sanctimony at TwitterFrom WSJopinion: Twitter CEO Jack Dorsey is now stuck with a jury-rigged ads policy that will damage confidence in his company and do nothing to improve political discourse
Lire la suite »
Snap CEO Evan Spiegel says that Snapchat fact-checks political ads: 'We don't allow things like misinformation to appear in that advertising'Snap CEO Evan Spiegel said the company reviews political ads on its platforms, striking middle ground between Facebook and Twitter.
Lire la suite »
Apple may have to open NFC technology to others - Business Insider - Business InsiderA German law would make Apple offer NFC technology to other firms – impacting Apple Pay since it doesn't currently offer its NFC technology to others.
Lire la suite »
TikTok is rolling out shoppable video ads for influencers - Business InsiderTikTok's shoppable ads will allow users to carry out entire transactions without leaving the app – creating a closed ecosystem similar to Instagram.
Lire la suite »
How Brazil is leading Latin America's fintech revolution - Business InsiderLatin America Fintech Snapshot - Brazil: BIIntelligence examines how the region's economic powerhouse is leading its fintech revolution
Lire la suite »
Here’s The Poll Some Believe Caused Trump To Abandon Flavored-Vape BanThe poll suggests supporting a flavor ban could be a “political liability.”
Lire la suite »