“Much as it doesn’t give a corporation integrity if it pays a few hundred dollars to paint the word around the office, Twitter or Instagram users don’t automatically gain legitimacy by paying for a blue tick”
. To use an analogy: If having a Ph.D. were reduced to spending US$15 a month on a subscription to a university, we wouldn’t take it seriously.
The explosion of fake blue tick signaling across social media has greatly reduced the symbol’s ability to verify a holder’s integrity or limit the spread of disinformation.Much as it doesn’t give a corporation integrity if it pays a few hundred dollars to paint the word around the office, Twitter or Instagram users don’t automatically gain legitimacy by paying for a blue tick.
The difference is that most employees are highly skeptical when their companies use cheap signals to promote desirable qualities. Social media users aren’t, at least not yet. But the effects of undermining the signaling system are likely to be far-reaching. Going forward, it would be smart to question posts by verified accounts as much as any others. The signal, much like the fly’s empty offer to a potential mate, may be meaningless.is an interdisciplinary researcher at the Leverhulme Centre for Human Evolutionary Studies and at Cambridge Public Health who is interested in signaling systems, behavior, and health. Prior to his Ph.D.
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