Twitch says its new ad revenue program will make payouts more reliable
Streamers will get the option to pick from different payment models, and the amount Twitch is offering each streamer will vary. In the examples Twitch laid out on its site, a user who agrees to stream for 40 hours per month can select the option of either a $100 payout to run 2 minutes of ads per hour, a $300 payout to run 3 minutes of ads per hour, or a $500 payout to run 4 minutes of ads per hour. Streamers will earn this guaranteed amount of money regardless of how many people watch.
While an earnings floor may provide some stability for a select group of Twitch streamers, a number of streamers on Twitter have alreadythat smaller streamers won’t benefit in the least. The streamers who qualify for Twitch’s new AIP program already have a medium to large fanbase who already watch their streams. But for that select group, AIP may eliminate some of the guesswork when it comes to deciding which ad strategy will work best.
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