Beyond filling programming gaps amid a shift to streaming, executives have been grappling with some bigger brand-identity concerns ahead of this month’s annual pitch to advertisers.
— are all firmly on the bubble as The CW’s biggest question will be how much of its scripted roster will get the ax and when, exactly, will that sale close.moving to streaming? The network will see its primetime ratings drop in the fall — that’s all but guaranteed as it replaces the weekly NFL showcase that averaged nearly 15 million viewers this season.
With a relatively thin development slate, the network seems more likely to plug in unscripted programming on Thursdays in the fall, which would have the advantage of delivering whatever audience it can at a lower cost than scripted shows would.? The network will need to give marketers a safe place to land with the hit drama ending after six seasons this year. With itsfranchises effectively holding down two nights of the week, the network needs a fresh drama or two to fill in the gap.
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