Candace Cameron Bure was the undisputed queen of Hallmark Channel’s slate of popular holiday fare, with more than 30 credits to her name. Who could forget her work as a high-strung doctor who moves…
’s slate of popular holiday fare, with more than 30 credits to her name. Who could forget her work as a high-strung doctor who moves to Alaska in “Christmas Under Wraps”? OK, just because you haven’t heard of it, doesn’t mean it wasn’t a huge hit. The 2014 made-for-TV movie has the distinction of being the most watched Hallmark Christmas special ever, landing almost 6 million viewers on its debut airing.
Abbott didn’t originally think the movie was a fit. “It’s not the typical Christmas movie that we would do that is necessarily what has been successful, even for her, in the past. Yet, I have a lot of confidence in her,” he says. “It is life-affirming and makes you appreciate what you have and will give people great hope in really viewing what they have in a little bit of a different way through a different lens. She was 100% right. I was way off.
Made-for-TV holiday movies have become a pop-culture punchline, but for actors, they’re a way to make relatively fast money. A female lead actor can make up to $300,000 per movie that takes three weeks to film, while a male lead can make close to $200,000. For years, Hallmark was the top payer for holiday programming, but that’s changed.When Netflix came into the game, it was willing to up the ante.
But in the Christmas game, no one is bigger than Bure. Of course, she got her start as the beloved DJ Tanner on “Full House” at 11 — a role she played until she was 18. She then took a break from acting and, at 20, married former Russian NHL hockey player Valeri Bure and started a family. Ten years later, she “came back with a vengeance.” That comeback began at the Hallmark Channel.
Unlike most child stars, Bure has found ways to continue to keep her brand relevant. She has written 11 books, launched her own clothing line, has partnered with Dr. Lancer Skincare and with Christian gifts company DaySpring to stay connected to her faith. Yet, Christmas movies are what she’s best known for now — which is why her departure from Hallmark was met with such interest. It comes after Abbott left the channel in a hail of controversy.
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