The league reclaimed its spot as the biggest thing on TV, improving on last season's opening slate of games.
assumed its customary place head, shoulders and other body parts above everything else on TV with its opening weekend.
The seven broadcast windows from Thursday to Monday averaged 17.4 million viewers across linear and digital platforms, a 7 percent increase over last year. The season-opening game on NBC Thursday night and a“megacast” on ABC and three ESPN channels both scored big year to year gains, while the Sunday windows were more mixed.
The league changed up its TV schedule somewhat for the opening week of the season, making year to year comparisons a little tricky. CBS and Fox both aired Sunday afternoon doubleheaders, rather than one network getting most of the country to itself in the 4:25 p.m. ET slot.
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