NBC's Sunday night telecast was the best of the season so far, with women viewers spiking.
Taylor Swift and Blake Lively cheer from the stands during the New York Jets-Kansas City Chiefs game on Oct. 1.telecast scored its biggest audience of the season, averaging 27 million viewers across all platforms, according to Nielsen and Adobe Analytics . A spike in women viewers, possibly driven by Swift’s presence at the game between the Kansas City Chiefs and New York Jets, helped drive the increases.broadcasts this season.
The NBC telecast averaged 25.15 million viewers, a 21 percent improvement compared with the same week last year. The TV-only audience was NBC’s best of the season, but the cross-platform viewership fell a little shy of the season opener’sStreaming on Peacock, NBC Sports and NFL Digital platforms accounted for 1.85 million viewers, which NBC says is its largest streaming audience ever for a regular-season Sunday NFL game.
Both teams’ local markets recorded big ratings as well. In Kansas City, about 487,000 households were watching Nielsen-measured TV Sunday night, and a whopping 83 percent of those were tuned in to the game. In the New York market, about 1.14 million TV households watched‘Only Murders in the Building’ Season 3 Finale Answers Paul Rudd Murder Mystery and Sets Up Even Deadlier Season 4. We use vendors that may also process your information to help provide our services.
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