International broadcasters are ramping up original production to compensate for the loss of U.S. shows as studios shift their series to in-house streaming platforms.
But traditional free- and pay-TV companies are also ramping up commissions. A recent study by London-based Ampere Analysis showed the leading free-to-air broadcasters in Western Europe — the likes of BBC and ITV in the U.K., France’s TF1 or RTL and ARD in Germany — commissioned nearly 600 first-run shows in the second quarter of 2021, both for their linear and video-on-demand channels.
Many European broadcasters have traditionally relied on a steady supply of imported series from the U.S. to fill their schedules, but as U.S. media giants increasingly push their new series onto in-house platforms, international channels are shifting their acquisition budgets towards original production. “Buyers have needed to find alternative options to bolster their slates,” notes Broughton.
Free-TV networks are following in the wake of regional pay-TV platforms. Comcast-owned Sky, which has pay-TV services across the U.K., Ireland, Italy, and German-speaking Europe, has been focusing on in-house originals for years now.
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