Tumblr's building a TikTok inspired feed in bid to grow its user base
Tumblr could be the latest platform to borrow from TikTok’s playbook. The company is planning a major revamp of its platform that will bring algorithmic recommendations to users’ feeds, according toThe memo is notably frank about the reasons for the upcoming changes and what it describes as Tumblr’s current shortcomings. “The underlying problem is that Tumblr is not easy to use,” the company writes.
While Tumblr doesn’t provide exact details about new features, it offers some pretty big hints about what’s to come. The company says that one of its primary goals will be to “deliver great content each time the app is opened” and refers to its current “following” feed as “outdated.” To address this, the Automattic-owned platform says it’s working to “improve our algorithmic ranking capabilities across all feeds” and “make it easier for users to understand where the vibrant communities on Tumblr are.” The company also notes that building more creator-friendly features, including improvements to the way replies and reblogs work, will also be key to attracting new users.Great deals on consumer electronics delivered straight to your inbox, curated by Engadget’s editorial team.
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