When Vladimir Putin dunks on you for a softball interview, you know you have a problem.
It is always sort of heartwarming when a person fulfills their peak potential. Many of us never do so, after all, and instead spend our lives caught in the frustrating gap between ability and opportunity. When someone is able to bridge that gap and become their optimal self, it should count as cause for celebration. And so I am genuinely glad to see that former Fox News host Tucker Carlson is now doing the work that he was always meant to do: posting.
While the justifications for his departure remain murky, the ramifications were as clear as day. Carlson was off the air, and because he was still under contract to Fox News—the contract—he could not seek employment at another media outlet. Sidelined on the brink of a general-election campaign, facing sudden irrelevance upon the loss of his prominent platform, Carlson decided to follow in the footsteps of many deposed mainstream-media icons before him: He took his talents online.
Carlson seemed to be learning the same hard lesson that many other would-be multiplatform demagogues have learned: The internet is already oversaturated with perfervid dog-whistling about shadowy globalist cabals. Carlson’s VDARE-lite punditry was a novelty on mainstream cable television. On Twitter, though, he was just another wingnut with a webcam.
Earlier in this column I speculated that Carlson’s audience was made up of angry loons—but as I already mentioned, there’s already a lot of competition online for these people’s attention, and many of these outlets do not require said loons to spend $9 per month to get their cortisol fix. “The whole vision is to create the next media company that is purpose-built for the 2020s and 2030s,” one of Carlson’s financiers.
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