President Trump finds himself playing campaign defense among key groups that helped deliver his 2016 victory, putting rising pressure on his campaign and the White House to shore up his base.
WASHINGTON — Heading into the crucial summer stretch of his re-election campaign, President Donald Trump is grappling with declining support among key groups that helped deliver his 2016 victory, putting rising pressure on his campaign and the White House to shore up his base.this month shows an erosion of support among voters whom Republican strategists had expected would be rock solid behind the president at this point, including seniors, non-college-educated white voters and evangelicals.
Trump has consistently trailed former Vice President Joe Biden in national polling this year, but his campaign advisers had long downplayed those numbers, pointing to the consistency of his message and arguing that his base was sticking with him. They spent time traveling to states Trump lost and targeting groups he was weakest with, such as black voters, to try to erode support for Biden, the apparent Democratic nominee.
And while it's a long way until November, the sliding enthusiasm among the president's base has been noted by Trump's aides, with focus increasingly turning to efforts to reach those groups directly, such as last week's White House event targeting seniors and recent presidential swings to Rust Belt states where white working-class support is critical to his fall chances.
Key to Trump's 2016 victory were white male voters, particularly those without college degrees, among whom Trump outperformed past Republican presidential candidates. The president has spent much of the past three years targeting the group with his policies and his messaging, touting trade deals with China and Mexico, strict immigration measures and progress on a southern border wall.Sign Up
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