TrollsWorldTour skipping theaters — sign of the times or the new normal?
, studios for liberally amending longstanding policies. In the past, exhibitors have vocally opposed films playing exclusively in theaters for less than 90 days.
It’s possible that “Trolls World Tour” could be the impetus for a new theatrical model, but industry experts suggest the decision is more likely a unique response to the rare circumstances. For Universal, it’s the chance to offer a film, one that might not have been a theatrical juggernaut, to a captive audience stuck at home.
“Ultimately, everyone wants to maximize revenues. There’s still a prestige factor that comes from a theatrical release. That’s part of the equation,” Csathy said. “For films that cost a fortune to make, it would be hard to make them profitable by streaming alone,” said Paul Dergarabedian, a senior box office analyst at Comscore.
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