Trending Up: BaileyZimmerman is forging new territory for a modern country crossover, DojaCat scores another hit, Joji keeps gaining momentum and ABBA gets the sped-up treatment.
The traditional country path up the charts – usually done through radio airplay built slowly over the course of several months – is such a gradual one that when an artist crashes in, it tends to draw notice. Such is the case with Bailey Zimmerman, whose breakout hit “Fall in Love” has been scaling the Billboard Hot 100 over the past seven weeks – only to see the song immediately overtaken by its follow-up, “Rock and a Hard Place.
Nope: “Vegas” is quickly becoming a hit now, too, after viral dance clips on TikTok helped boost its listenership. The song zooms up 19 spots on the Hot 100 to No. 56, earning 9.1 million U.S. on-demand streams in the week ending June 16, up nearly 13% from the previous week, according to Luminate. Radio is also starting to bet on “Vegas,” with 631,000 airplay audience impressions among 72 reporters to Billboard’s Radio Songs chart in the week ending June 20.
Are there any songs, artists or genres you’re keeping an eye on that you think will be in greater demand in the near future? Methods of music consumption have changed greatly over the course of the streaming era, let alone the past few years. What’s one way you’d like to see them continue to evolve?
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