This campaign demonstrates how the values displayed on the pitch can also apply when travelling by bus, train or Glider Sp Translink_NI
Northern Ireland’s public transport provider, Translink, has announced a new safety initiative in partnership with local sporting organisations Ulster GAA and the Irish Football Association.
Using a sports challenge theme and featuring youth team players from Irish Football Association and Ulster GAA, the campaign demonstrates how the values displayed on the pitch can also apply when travelling by bus, train or Glider. “The campaign uses a sporting theme to highlight important issues like treating everyone with respect, staying alert, avoiding risks, anti-social behaviour consequences and following safety advice so that everyone can enjoy safe and comfortable journeys using public transport.
Regan McFarland, Marketing & Commercial Partnerships Officer at the Irish Football Association, said: "Values in sport can be applied both on and off the pitch, especially when it comes to playing it safe. That's why the Irish Football Association is proud to support Translink's 'Play it Safe' campaign.
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