A new TransformersRiseOfTheBeasts TV spot showcases the movie's Autobots and Maximals in a mixed reality promo.
Transformers: Rise of the Beasts – the latest in a long line of movies based on the world-famous line of Hasbro action figures – is not long away from cinemas. To help push along the hype train for the seventh installment in Paramount's enduring blockbuster franchise, the studio unveiled a first-of-its-kind mixed-reality TV spot during a live broadcast of the NCAA Final Four college basketball tournament on Saturday.
The live TV spot was created in partnership with The Famous Group - a virtual event production company - and saw the basketball court during CBS' Final Four broadcast transform into an augmented space, resembling a 1990s outdoor Brooklyn basketball court, in keeping with the time period in which audiences will find the characters of Transformers: Rise of the Beasts inhabiting.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Rise of the Beasts Will Reboot the Franchise To push a film earmarked for rebooting a franchise, Paramount released footage teasing their global statue tour of Transformers: Rise of the Beasts characters. Life-size versions of both Optimus Prime and Primal will be touring cities across the world for fans to enjoy. Transformers: Rise of the Beasts' director Steven Caple Jr.
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