Welcome news indeed, considering the number of traditional pay-TV households has dropped from 101 million in 2013 to 87 million today.
While direct-to-consumer strategies got much attention during entertainment giants’ quarterly earnings season, some management teams also surprised Wall Street with stronger-than-expected U.S. TV networks advertising results despite continued declines in pay TV subscribers and ratings amid cord-cutting.
Like Discovery, Viacom reported a 6 percent increase in ads, with CEO Bob Bakish saying, “The biggest headline of the quarter is that domestic ad sales returned to growth for the first time in 20 quarters.” The performance “ushers in a new era of advertising growth at Viacom,” he added. Zaslav suggested that digital platforms may have been hurt in their ad appeal due to cases where ads showed up next to content deemed offensive to children. “Advertisers are finding that television is still the most effective platform … and so I think there is a move back,” the Discovery boss said. “In addition to that, there is a feeling of safety.”
Brian Wieser, global president, business intelligence at ad giant GroupM highlighted, though, that newly acquired digital businesses helped boost Discovery and Viacom’s figures.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
How TV Tuned In More Ad Dollars: Direct Response and Digital DoubtsAt a time when TV viewers have more power than ever to skip past commercials. Madison Avenue is acting like it’s the heyday of the Pillsbury Doughboy, Toucan Sam and Mr. Whipple. TV ads, those 30-s…
Lire la suite »
‘Spider-Man’ Universe TV Series “Really Special,” Says Chris Miller Of Sony Pictures TV ProjectSpider-Man: Into The Spider-Verse executive producer Christopher Miller can’t talk yet about the upcoming suite of TV series based on the Marvel characters that Sony controls but he’s got a plan of…
Lire la suite »
TV Review: ‘BH90210’If you’re watching Fox’s “BH90210” to see if Donna and David got hitched or more pressingly Dylan’s fate, you’ll have to save such fantasies for fan fiction. That’s because this “Beverly Hills, 902…
Lire la suite »
Fern Britton says TV star shoved face in her cleavage while pretending to sneezeThe TV presenter, 62, said: “A famous TV presenter would shake my hand, pretend to sneeze and put his nose into my cleavage. It was thought to be charming and hilarious'
Lire la suite »
TV Review: ‘Why Women Kill’The best moments of “Desperate Housewives” — Marc Cherry’s pathbreaking and strangely underrated 2000s soap opera — were the ones in which the wives got to talking. The four main characters on the …
Lire la suite »