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The similarity doesn't just apply to the name, the suit says, but extends to the company's brand story. The exchange lets users buy and sell cryptocurrency without the involvement of a bank or other third parties.Liu offered an explanation in his 2022 response to a World Intellectual Property Organization complaint filed by the supermarket — which the suit dismisses.
Trader Joe's is seeking punitive and other damages, and for the exchange to cease using the name"Trader Joe" to conduct business and across all social media platforms.
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