Shoichiro Toyoda helped direct Toyota’s transformation into a global brand, especially in the U.S. market.
FILE-Shoichiro Toyoda, the son of Toyota Motor Corp founder and father of current chief executive Akio Toyoda, died of heart failure, the company said. He was 97. into international markets.
Toyoda, the company's honorary chairman, died Tuesday of heart failure, according to a Toyota Motor statement. Toyoda helped direct Toyota’s transformation into a global automaker as the automaker's president, especially in the vital U.S. market.It has so far been a year of changes for the automaker. FILE-Toyota's CEO, Fujio Cho and Chairman Emeritus, Shoichiro Toyoda stand in front of Toyota's new car, the Caldina, at Fuji Speedway on September 13, 2002. to become its chairman. Shoichiro was the eldest son of Kiichiro Toyoda, who founded Toyota in 1937.With his brother Tatsuro, Shoichiro Toyoda helped pave the way for Toyota to set up manufacturing facilities in North America.
Shoichiro Toyoda was inducted into the U.S. Automotive Hall of Fame in 2007, honored for his achievements in cementing "Toyota’s reputation as one of the most recognized and celebrated auto manufacturers in the world."
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