Toyota is rebooting its strategy for India, doubling down on a bet that emerging markets will learn to love its hybrids, as long as the price is right.
in a fast-growing segment that makes up 18% of car sales in India, the world's fourth-biggest auto market.
By combining the hybrid system with a low-cost chassis and some upper body parts from Suzuki, the end result is an SUV on a par with or slightly cheaper than the Prius sedan, which starts at $25,000 in the United States. Even so, there is a cost differential of $3,400 between Toyota's full hybrid and its comparable gasoline car in India, said another source, higher than the typical differential of about $2,000 for Toyota in most countries.
It also shows how Toyota is altering its strategy for different markets, depending on what buyers want and are willing to pay.
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