Some of the biggest retail buyers, including Walmart, Target, Amazon, Hasbro and more, have pulled out of the in-person event slated for Feb. 19 to 22 in Manhattan.
Cue a crying Care Bear and a sad Peppa Pig: The Western Hemisphere’s biggest trade show for toys is the latest victim of the Omicron virus, with some of the biggest retail buyers – including Walmart, Target and Amazon – pulling out of the in-person event, On the Money has learned.
“It’s a fluid situation,” said one toymaker, Albert Maslaton, chief operating officer of Brooklyn Lollipops, who’s booked to attend, but said he’d rather not go — and is trying to get his money back. “There is still a strong core,” TIA spokeswoman, Adrienne Appell told On the Money. “It is fluid, but more driven by rumor mill.” Amazon, she added, is registered to attend. But industry insiders tell On the Money Amazon reps have told them they will not be there.
Whether the show is canceled or takes place with fewer attendees and exhibitors, toy companies are still finding ways to connect with sellers.with sales up 20 percent over 2020 and 40 percent from 2019,” Maslaton told The Post. “We still believe in Toy Fair but the industry is not so dependent on fairs anymore.”conference in Las Vegas in December along with some of the biggest tech companies, including Twitter, Pinterest along with JPMorgan PepsiCo and iHeartmedia.
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