The chance of a westward move is “50/50,” said another prominent toy executive who asked not to be named, adding that about 70% of the $29.2 billion US toy industry is in Los Angeles.
Even Pawtucket, RI-based Hasbro — which will attend the Toy Fair though it won’t have a booth at Javits and hasn’t for years — has an office in Los Angeles.
But now, some manufacturers see the date switch “as an opportunity to make a break they’ve wanted to make for a long time,” a toy expert who did not want to be identified told The Post. “It’s a waste of money and time to got to New York two weeks later to see the same people and show the same products,” Larian said.
The Toy has given the New York City economy a boost of more than $30 million, according to a city report. “There are almost no toy companies left in the New York area,” said Jay Forman, CEO of Boca Raton, Fla.-based Basic Fun, maker of Tonka trucks, Care Bears, Lincoln Logs, and Lite Brite. “The Toy Association and its members have been debating this move to LA for 10 years.”
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