After three years of pandemic limitations, tourism is expected to exceed 2019 records in some of Europe’s most popular destinations this summer, from Barcelona and Rome, Athens and Venice to the scenic islands of Santorini in Greece.
While European tourists edged the industry toward recovery last year, the upswing this summer is led largely by Americans, boosted by a strong dollar and in some cases pandemic savings. Many arrive motivated by “revenge tourism” — so eager to explore again that they're undaunted by higher airfares and hotel costs.Sign up for NBC LA newsletters.
“Some of my friends said, ‘It’s a little crazy there right now,’ but we thought summer is really a good time for us to go, so we’ll just take precautions," Joanne Titus, a 38-year-old from Maryland, said while strolling the iconic Champs-Elysees shopping boulevard. “We have to see what is going to happen in two or three years’ time because the prices at the moment are unsustainable,” she said.
In addition, Chinese visitors have not fully returned, with flights from China and other Asia-Pacific countries down 45% from 2019, according to travel data company ForwardKeys. Costs are growing as flights from the U.S. to Europe are up 2% from 2019 levels, according to ForwardKeys. “Then there is the rest of Italy that lives from Italian and European tourism, and at the moment, it is still under 2019 levels," Federalberghi president Bernabo Bocca said.
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