At the home of the Toronto Raptors, the Women’s National Basketball Association held a sold-out pre-season game, perhaps planting seeds for a franchise expansion
The Women’s National Basketball Association held a game in Canada for the first time on Saturday in what amounted to a celebration of women’s basketball while perhaps planting the seeds for an expansion franchise.
“So excited to be here in Toronto, this is a seminal moment for this league,” WNBA Commissioner Cathy Engelbert said before the Chicago Sky played the Minnesota Lynx. “We are thrilled with the reception.” The WNBA, celebrating its 27th season, has garnered plenty of interest in Canada where it says average regular season viewership increased 95% over the last three years along with jumps in merchandise sales and social media engagement.
With many players falling through the cracks in a 12-team draft each year it forces some to head overseas to play given the lack of available space in the longest-running women’s professional sports league in North America.
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