Toronto-Based Brand Cuchara is Making Jewellery to Invest In

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Toronto-Based Brand Cuchara is Making Jewellery to Invest In
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“I want things to have more of a life span,” says cucharajewelry designer Edilou Canedo.

The designer has also mined her musical influences in naming items from Cuchara’s Ideal collection; you’ll find Etta , Patti and Stevie honoured amongst what Canedo describes as pieces that aren’t part of a trend, and will last beyond a season. “These artists, in my mind, will never go out of style,” she says, adding that this timeless quality “goes hand-in-hand” with the notion of stalwart styles like the links, chains and other enduring designs she creates.

Canedo notes that the newer offerings from Cuchara have evolved from the “sparkly moment” her collections have had in the past. “There’s nothing too extravagant or glam and glitzy,” she says. “They’re wearable on the daily.” And this decision to focus on more effortlessly wearable items comes at the ideal time.

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