Lavish trips and buzzy ambassadorships for the win.
are each seeing standout momentum in the metric, which assigns a unique value to a piece of content based on engagement.era — the brand most recently whisked influencers away to Turks and Caicos in April, followed by a Formula 1 Miami Prix excursion in May — has driven 58 percent year-over-year EMV growth for the brand even amidst allegations that trip attendees with smaller followings are not offered equal accommodations.
“After much debate and controversy surrounding splashy influencer getaways like #TrippinWithTarte, it’s clear that creators and consumers still engage with the content,” said Alex Rawitz, director of content marketing at CreatorIQ.
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