.TomBrady's NFT venture Autograph is shifting its strategy following recent bear market-related struggles, according to the New York Times. By JamieCrawleyCD
The firm's revenue sank in 2022 amid the wider downturn in the digital asset market, according to the report, citing a person familiar with its finances. Autograph has laid off more than 50 employees,Brady co-founded Autograph in 2021 with the aim of helping celebrities sell NFTs to their fans. The firmat the start of last year.
Tom Brady's crypto reputation has taken a hit from his endorsement of FTX, from whom he had accepted around $30 million worth of shares as part of his role as a brand ambassador for the now-bankrupt exchange. Brady and other celebrity endorsers of FTX such as his ex-wife Gisele Bundchen and basketball star Stephen Curry are also now being sued by FTX investors for allegedly misleading them.
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