The designer is also opening a store in Greenwich, Conn., and will return to New York Fashion Week.
“We’re planning to have this open through the holidays so we can be part of the ceremonies and the tree lighting and help bring back New York,” he said. “Then [the store] will be shut down and will reopen in March.” When it is completed, it will feature design elements that have become signature to Snyder including camouflage and utility-inspired furniture with modular, minimal fixtures along with midcentury furnishings and artwork by Ryan McMenamy.
Snyder said his team had been “planning this for the last couple of months, and it was just the right place at the right time.”The Greenwich store is expected to be similar to a shop he operates in East Hampton, N.Y., and is part of his unique take on retailing. “We want to use retail stores as the mechanism to convert customers to our brand,” he explained. That’s especially true of Rockefeller Center which is perhaps the most visited location in the city, especially during the holidays. “There are a lot of eyeballs here,” he said, “and an opportunity to hit a lot of people at the same time.”
Snyder, who has become known for his all-American aesthetic infused with a modern, urban energy, celebrated his 10th anniversary in business this year. The brand was purchased byin 2015 for $11 million and Snyder opened his first store under the new ownership, in 2016 in Madison Park. He followed that with the Liquor Store location in TriBeCa in 2019, and a permanent shop in East Hampton this summer.
“J. Press has always been a little under the radar. You had to be in the know to know J. Press,” Snyder said. “So, we were excited to partner with them and take some of their classics and give them a little attitude. We also have taken some of our more modern pieces like our chore coat, and then ‘J. Press-ified’ them by designing them in Harris tweed.”
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