Today, You Can Have It Your Way – Dealer Digest 3
Episode 3 of our new Dealer Digest podcast series ponders looks at modern definitions of luxury in terms of automobiles — when every car has power windows and locks, cruise control, soft-touch, back-up cameras, and smart infotainment, what makes a new car aWe look at a few ways that brands and dealers have responded to the ways that GenX and Millenial buyers want to be approached, and how they’ve tried to “meet them where they are” when they’re ready to do business.
Whatever the answer is, the sooner dealers realize that, “What can I do to get you to drive this home today?” isShow Notes EP03 In this show, we talk a little bit about the dedicated Ford Bronco showrooms going up across the country, and why they feel more like a Starbucks than a conventional car dealership —We talk about my good friend Brent Seavey, a Tesla OG and industry expert who is serving the cause of EV proliferation these days through XCare, an extended warranty company tailored specifically to electric cars —We single out Capo VW as a store that’s doing a lot of things right, from engaging with people the way...
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