See inside Tod’s and Stanford University's 90-minute conversation on the nature and evolution of Silicon Valley.
’s mood and lifestyle. This is not a product project but a lifestyle project,” he said.
“With No_Code, we were very fascinated about technology and the center of technology in the world, which is Silicon Valley. We were very curious, but fromand Europe, it wasn’t very clear which was the real essence and nature of it,” explained Lupi, retracing the beginnings of the initiative. Lupi said the project originated answering to Della Valle’s curiosity about the reality of the area, “what kind of cars people drive there, which restaurants they go to, what they wear and where they live.
“The American dream, this notion of success…has been so intertwined with Silicon Valley and the possibility that it offers, and in a way, the book and photographs complicate that. They show both the success and status but also the difficulties and ways this dream isn’t fulfilled,” said Elizabeth Kessler, lecturer of American studies at Stanford University.
The way images were paired in the tome also sparked reflections on what jobs and workspaces look like for different individuals, as represented by an image of a lady preparing dumplings by hand opposed to the photograph of two guys caught in a conversation, exchanging ideas on a project.Ramak Fazel/Courtesy of Tod's
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