Italian fashion house Tod’s is celebrating its roots and the passion for quality and pleasure that make up Italian life.
From the love of cuisine and art to celebrating traditions and culture, the Aria d’Italia project tells the personal and professional stories of Italian artists, entrepreneurs and craftspeople through eight keywords: joy, pleasure, craftsmanship, timeless, boldness, passion, imagination and heritage.
The second chapter observes the term timeless through the perspectives of Bianca Vanni Calvella Mantegna, Niccolò Rignano and Gemma Richards. “We are the keepers of such a vast heritage that we are sometimes aware of,” Mr. Rignano says. “Most of the time, though, we are not fully conscious of its entity.”
Highlighting the lighthearted attitude that is unique to Italian culture, Tod’s recruited noted fashion figures such as Anwar Hadid, Lexi Boling and Grace Elizabeth to be the faces of the campaign .
France Dernières Nouvelles, France Actualités
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