Contemporary brand Toccin can be found at Saks, Neiman's, Hudson's Bay, and Bloomingdale's.
In May, the company is opening a showroom in the heart of the Garment District, where there’s been a shrinking presence ofbrands. Distribution is more than doubling this year largely through wholesaling to conventional department store chains, and the Toccin collection has been on the road staging trunk shows at hotels, luncheons, specialty stores and charity events.
Relying heavily on long-standing department stores, a sector that’s been stagnant for decades, is something Michael Toccin is comfortable with. It’s a case of “what’s old can be new.” He keeps close to the retailers, frequently walking the selling floors and encouraging the buyers and merchandisers to present the Toccin collection in a manner that expresses it the way he thinks it should be.
Department stores have a reputation for not displaying brands properly, sometimes burying the best pieces amid the racks. Asked about that, Toccin replied: “Presentation is everything to me. It’s all how you set the stage. We are going to be delivering to all of our stores an ‘accordion’ of how I want things paginated on the racks. Organization is so important because we want to teach the consumer how to style their wardrobe. We merchandise by look.
Toccin showed for the first time at the Coterie trade show at the Jacob K. Javits Center last February. “Normally I feel that the buyers at the Coterie really cherrypick your collection. But with us, they got it, that we’re a wardrobing company,” said Michael Toccin. Alex Toccin emphasized the design aspect of it. “If you are wearing one of our blazers and layering one of our coats on top of it, you don’t feel so confined,” she said.
Asked why this year is the time to step on the accelerator, Michael Toccin said, “We’re about to hit our five-year anniversary. We went through the pandemic. We’ve identified what our core is and the key sellers.”
France Dernières Nouvelles, France Actualités
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