The chocolate bar, which was first sold in the Swiss capital of Bern in 1908, will now feature a generic peak on its branding, rather than the Matterhorn, as well as a different typeface, and will feature the words 'established in Switzerland'.
The chocolate bar, which was first sold in the Swiss capital of Bern in 1908, will now feature a generic peak on its branding, rather than the Matterhorn, as well as a different typeface, and will feature the words"established in Switzerland".Toblerone is to lose the image of the Matterhorn mountain peak from its branding due to a change in where it is made.
Under Swiss law, only milk-based products entirely produced in Switzerland can use national symbols in their marketing.The 4,478-metre-high Matterhorn is in the Swiss Alps, with its near-symmetrical peak mimicking the triangle-shaped chunks in a bar of Toblerone.Not only will the mountain on the packaging change, there will also be a new typeface, and it will feature the signature of its founder, Theodor Tobler.
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