Record labels are being forced to adapt — and to raise the bar on artist signings. “I’m really normally more of a ‘feeling’ guy, but this is forcing me to pay a lot more att…
Bringing an artist out to an industry hub like New York or L.A. and showing them a good time is not uncommon in this business. “Normally speaking, you try to get creative and do anything you can to make the artist realize that you’re the right home for them — especially if it’s an artist that you love, and youEarlier in the year, Atlantic was interested in an unsigned artist named Teddy Swims.
Without those physical opportunities, Ganbarg says that Atlantic has been taking virtual meetings with new artists — but the bar of who to sign is being raised higher as a result. Epic EVP A&R and Lewis’ colleague, Joey Arbagey, adds: “I’m really normally more of a ‘feeling’ guy, but this is forcing me to pay a lot more attention to the analytics. I feel like, now, I’m looking under the hood more, which is not something I did every time in the past.”
Arbagey describes his own setup, explaining how he put up a blanket in a closet of his home studio and a mic in front of it, then had an artist come through the side office door and record music that way. “It really depends on the situation,” he says.
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