Many musicians are split on whether to release albums during the coronavirus quarantine or wait until after
tearfully took to Instagram Live to tell fans how conflicted she felt about releasing new music during the coronavirus crisis, but said she finally decided to bump her “Future Nostalgia” release ahead by a week, not back by months. The next day,went the other way, putting “Chromatica” on ice with no new date scheduled.
she went ahead with her March 27 date for “Before Love Came to Kill Us” “because, man, I’ve been for the people forever! In my bedroom when I’m sad, I make music selfishly — but I don’t put it out selfishly, so I wanted to put it in their hands now.” Even for artists who rely almost entirely on digital sales or streaming, if an international launch is in the picture, it’s nearly impossible right now to coordinate a simultaneous promotional rollout, with every territory facing its own changing crises — a key element in postponing Gaga, an insider says. Artists who have already announced album postponements range fromand Alicia Keys to Haim and Margo Price.
Industry insiders have mixed feelings about the wave of live-streams that seemingly every major, minor and unknown artist is suddenly doing to promote new releases, stay relevant or just connect. “There’s so much noise out there, with 35 or 40 live-streams a day that you might want to tune into,” says the publicist. “You’ve got to be smart and diligent about how you plan it. When you’re on tour, you’re only competing with the other acts that might be in town that week.
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