A two-night Oprah Winfrey special helped drive TLC to its best quarter ever in a pair of key demos with the just-ended April-June frame. The numbers were boosted by OWN Spotlight: Where Do We Go Fr…
The numbers were boosted by, which focused on the killing of George Floyd, its aftermath and race in America. Hosted by Winfrey and airing June 9 and 10, it reached 25.2 million viewers in Live+3 since its premiere across all of Discovery’s platforms. That includes 11.1 million unique L+3 viewers in the U.S., 6.1 million viewers internationally and 8 million views of the two-part special on YouTube and Facebook.
The Discovery-owned TLC ranked No. 1 in Live+3 across all of television for Q2 among women 25-54 and persons 25-54, and its Sunday nights led all of TV in three female ago demos: 25-54, 18-49 and 18-34. Several of Discovery Inc.’s brands reached ratings milestones among core female viewership for 2020, the recently closed second quarter and the month of June. It had the top four non-news cable networks among women 25-54 in Q2 with HGTV, Food Network, TLC and ID.
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