The ultra-wealthy are creating a wild west of high risk travel from the ocean depths to the edges of space—and it might get deadly.
to climb Mt. Everest, or even launching yourself into space aboard a rocket built by Jeff Bezos’ Blue Origin or Elon Musk’s SpaceX.
“Adventure tourism at large is a growing segment,” Rich Harrill, the director of the International Tourism Research Institute at the University of South Carolina, told The Daily Beast. “There are elements within that like extreme tourism where there is some risk.” from culture consultant Larry Samuel. These are billionaires who love to spend their money on novel, once-in-a-lifetime experiences. These uber-rich have been there and done it all—from climbing to the summit of Mt. Everest, to hunting big game animals in the middle of Africa, to circumnavigating the Earth in private sailboats.
“With the high end luxury market,” she added, “there’s an escape from a mundane routine of everyday life, and provide an outlet for them to experience a sense of accomplishment.”
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