You've never seen a magazine cover like this.
When the viewer flips to the blank page after staring at the heart for 12 seconds, they can “re-imagine our overheated planet in the greens and blues that are the colours of a healthy earth." As Time puts it, the new issue’s cover is"the first one where the viewer’s eyes create the image." The cover was conceived to speak to the intensity of the current climate situation in the run-up to the COP27 conference. , Eliasson explains the effect.
"An afterimage is basically created within your own perceptual apparatus—by your eyes and brain, that is—whenever you look at something. You don’t generally see or notice them unless you look at something for a long time and then turn away to look at a blank surface,” he says. “The colours that you then see—the colours that are produced on your retinas—are, generally speaking, the complements of the colours printed in the image: blue for orange, red for green, and so on.