Tim Gunn and Heidi Klum's new Amazon show doesn't compare to Project Runway when it comes to frantic competition and personality clashes. It is, however, a more calm and measured look at more high-fashion designers.
has instituted is that the contestants have help from seamstresses, who sneak in at night like shoemaker's elves and do some of the basic sewing. That means it's less likely — not impossible, but less likely — that the designers will be judged on whether they can physically construct a dress in a very short time. There aren't as many unfinished hems or terrible seams, and that means the focus is more on the actual design.
The worst of the changes is that Amazon looms over the show, not only as the streamer showing it, but as a seller of goods. The opportunity to sell your clothes on Amazon is dangled as part of the prize, and from time to time, the designers are reminded — and they remind the audience — how meaningful that is.
There is an upside to the consumerism angle, though, which is that there's a more explicit understanding that mass-market clothing sales and runway fashion are very different. In most challenges, you'll see each designer make both a"runway look" and an"accessible look." That's good.
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