Short of saying the term, the CEO said he sees 'a lot of potential' in the metaverse.
Deafening chatter about the theoretical hellscape that is the metaverse has seemingly encouraged every exec to give their take, but notably missing from the scrum is a certain Cupertino-based company. On Thursday, we finally heard from Apple CEO Tim Cook who gave a restrained endorsement.When asked about the metaverse during Apple’s latest earnings call, Cook gave familiar responses, stating “we’re a company in the business of innovation” and “we have over 14,000 AR apps in the App Store.
None of this should come as a surprise considering Apple has long been bullish on augmented reality, with Cook once calling himself “AR fan number one.” What’s perhaps most notable about the response is that Cook never used the term “Metav, is used to describe a future where the physical and digital worlds meld together through the use of AR, VR, and mixed reality—where digital objects appear in the real world and the virtual world looks more like the physical one.
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