Apple CEO Tim Cook shot down the possibility of bringing the Google-championed RCS protocol to iPhones and iMessage at the Code Conference, meaning the green bubble problem won’t be getting better anytime soon.
Last night, Tim Cook shot down the possibility of solving the green bubble problem — and he revealed the real reason why Apple won’t do it: it doesn’t sell iPhones. At Vox Media’s Code Conference, an attendee told Cook that it was difficult for him to send videos to his mom because Apple devices don’t support RCS, the texting protocol championed by Google and supported by major phone carriers. Cook, in response, suggested the attendee buy his mom an iPhone.
Eddy Cue testified in a deposition that Apple could have made an Android version of iMessage that was compatible with iOS, but that obviously hasn’t been publicly released. By making iMessage an Apple-only product — and by continuing to improve it with features like the ability to edit and unsend messages — Apple can make the case that the best way to message your friends is on an Apple device using Apple’s messaging app.
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